Not Buying the Rainbow
So Skittles handed over their homepage to twitter. Ok. Cool. I guess. But after reading what Alisa Leonard-Hansen had to say, I can’t help but add my own commentary to a few things:
A L-H: “Pageless, seamless brand touch points that are inherently embedded in the social web”
My response: Over-blown, dramatized reasoning for something that was done because 1) it will create its own press and 2) appeal to the target audience
A L-H: “It bypasses those crappy flash micro-sites that no one likes anyways”
My response: Preach on, sister!
A L-H: “…’we get it. you the consumer define our brand, so we are making you the central point of the brand experience.’ ”
My response: Ok. I changed my mind. Please stop.
This looks to be a bunch of mumbo-jumbo voodoo phrases. Whatever happened to being straight forward? And if anything, I would think brevity would be preferred over all else when doing an interview via iChat. There’s really no need to upsell what’s already been sold, right?